SINCE CATS ALWAYS GET THEIR WAY, WE DECIDED TO PUT THEM TO WORK.
Cats are notoriously fussy when it comes to their food. And it isn’t just to test your patience. It’s biological. Cats are true carnivores. As such, nature demands they eat a diet based on animal proteins to thrive. That’s why our Physiologically Correct recipes always start with meats rich in complete proteins as the main ingredient. But it wouldn’t matter how nutritious our food is if your cat won’t eat it, so we tailor the taste of our recipes based on actual feline feedback to ensure it’s equally delicious. When we say our food is Co-Created by Cats, it isn’t just a slogan, it’s the secret to everything we make.